Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading https://randyrohde.com/ the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who empowers brands establish credibility, climb to the top of search results, and land placements across more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's professional journey is anything but conventional. After earning a business education from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. Somewhere along the way that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to generate measurable outcomes for businesses.
His core offering is press release distribution, publishing content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde offers high-profile article placements on top-tier media outlets, SEO and local SEO strategies, strategic link building, and PPC advertising.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This cutting-edge approach gives businesses a competitive edge in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends much further than just his marketing services. He runs dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both on screen and off.
The Bottom Line
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.